Urban Life and Forest Bathing in Björk and Berries Fragrances

Swedish beauty brands like Verso, Sachajuan, and L:A Bruket are percolating -- not to mention the groundbreaking success of Byredo, known for its minimalistic design and multiplatform collaborations. The secret behind the success of the "Scandi beauty" concept lies in the active lifestyle of the local population, who spend their time between the city and the countryside, requiring a base level of...